In short: one comparison table
| E-commerce | Nutra | Dating | |
|---|---|---|---|
| Paid for | A purchase (CPA, CPS) | A confirmed order (CPA, often cash on delivery) | A sign-up or confirmation (CPL, SOI / DOI) |
| Creative lifespan | Weeks to months | Days to weeks | Days |
| Key number | Conversion and order value | Approval and redemption | Sign-up cost and quality |
| Moderation | The mildest | Strict | Moderate, depends on the angle |
E-commerce: a calm start
Goods and marketplaces are a "white" vertical. Moderation is easier, accounts live longer and a working setup can pay for months. The downside: lower payouts and strong competition from brands with big budgets.
A typical beginner mistake: chasing the cheapest click and ignoring order value. A hundred purchases at $5 commission and forty at $20 are very different days.
Nutra: creative and approval decide everything
Health and beauty: creams, supplements, wellness products. People decide quickly and emotionally, so creatives burn out fast — refreshing them is built into the process from the start.
In many GEOs Nutra runs on cash on delivery: lead → operator call → confirmation → delivery → redemption. Every arrow takes a cut, so buyers look at the approval rate, not the lead count.
Nutra ads must never promise a medical effect. That's an ad-platform rule and the law — and an honest team enforces it even when "it converts better".
Dating: speed and discipline
Dating for a mass audience. Payouts are for a sign-up (SOI) or a confirmed sign-up (DOI). Volumes are large and decisions must be quick: whatever doesn't pay off in a couple of days gets switched off.
A typical mistake: celebrating cheap sign-ups that the advertiser later rejects as low quality. Traffic quality is as much part of the economics as price.
Where to start
Start where mistakes are cheaper and easier to understand. During onboarding we pick a vertical and GEO based on your application — and your first launches run on the company's budget, so a mistake costs you nothing. See how markets differ in the GEO atlas.