Tracker and postback: how the money finds your click

The path of one click

Click ID — a tag that travels with the person

When someone clicks an ad, they first hit the tracker. It records everything about the click — source, campaign, creative, GEO, device — and assigns a unique click ID. Then the person goes to the landing page, and the click ID is passed with the lead to the affiliate program.

Postback — the callback from the affiliate program

When an order is confirmed (or rejected), the program sends the tracker a postback — a short request with the click ID, status and amount. The tracker finds the original click and credits the revenue to exactly the creative and campaign the person came from.

What the tracker report gives you

It's obvious at once: creative A pays off, B doesn't, even though their clicks are almost equal. During onboarding you make decisions like this every day — the company provides the tracker.

Common mistakes

• The ad link goes straight to the landing page, bypassing the tracker — clicks aren't counted.
• No postback set up — tracker revenue is zero even though orders exist.
• Comparing campaigns by clicks instead of revenue from confirmed actions.